Pernod Presentation
March 24, 2008
Fuel Pitch Styleframes
March 14, 2008
This was a really fun brief to pitch on. Come up with a channel id for the Australian division of Fuel TV. At adg creative I developed a series of styles that related to the concept of science. The ids all related in different ways to this central premise and were linked via periodic table style squares that represented the days of the week. These styleframes illustrate one of the styles we developed further. I was responsible for the art direction and execution of the frames. Thanks to Kim at adg for helping shape the initial concept into something convincing and solid.
